Get Them to Come
The most frequently overlooked and ignored action when preparing for a trade show is actually inviting prospects and customers to stop by your booth. Sounds simple, right? Amazingly enough less … Continue reading
August 29, 2014 · Leave a comment
Exhibit and They Will Come
By far the most common assumption of exhibiting at a trade show is the Field of Dreams analogy – “Exhibit and They will Come”. This simple thought creates a chain … Continue reading
August 19, 2014 · Leave a comment